Lead Email Marketing Manager

About Us

** Who We Are:**

Launch Potato is a digital media company with a portfolio of brands and technologies, known as The Discovery and Conversion Company. Our mission is to connect consumers to the world’s leading brands through innovative, tech-enabled media solutions. Headquartered in vibrant downtown Delray Beach, Florida, our unique team spans over a dozen countries. Our success is driven by a diverse, energetic culture and a high-performing, entrepreneurial team.

Job Position: Lead Email Marketing Manager

Location: 100% Remote (Work From Anywhere)

Hours: EST hours, including weekends and evenings

Salary:

$80,000 to $115,000 per year, paid bi-monthly

We are seeking a highly motivated individual with expertise in lifecycle marketing (Email, SMS, and Push Notifications) to drive our end-to-end lifecycle marketing strategy for Launch Potato’s FinanceBuzz brand, which receives around 7 million monthly visits.

This role requires a hands-on approach to scaling and optimizing our email marketing efforts.

Experience:

Minimum of 4 years in email marketing with extensive experience in performance marketing/lead generation companies.

How You will Help the Team

• Optimize and expand automations set for prospective and existing investors.

•Create more of a “one-to-one” experience and generate a flywheel of testing and feedback.

• Your Impact: Use these lifecycle campaigns and strategies to double revenue for this business.

• Develop thoughtful and sophisticated omni-channel campaigns across email, SMS, and push notifications.

• Own the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program.

• Communicate flagged trends and offer solutions to make the whole lifecycle and marketing team better.

• Partner with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP.

• Create workflows to support easy creation of highly personalized comms.

• Act as a leader of email code by debugging other teammates’ work and keeping up to speed with the latest trends and platforms.

Who’s a good fit? Someone who already has…

• 4-6 years of email marketing/remarketing experience.

• Extensive experience in the performance marketing/lead generation industry.

• Proven experience delivering on department and/or company level key results.

• Highly analytical and hands-on expertise with data using primarily first party data.

• Experienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.

• Effectively grown and scaled messaging revenue in previous companies.

• Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance.

• Possess an insatiable curiosity and drive to win.

Total Compensation & Rewards

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.

Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.

Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.